Marketing communications agency, The Write Angle, has been appointed by leading lighting specialist, Festive Lights.
The family-run firm, which is an international e-tailer with a retail outlet in Wigan, has grown significantly since being established in 1999. Initially specialising in Christmas lights, the company has expanded its product portfolio to include home, decorative and garden ranges.
Boasting a clientele that includes the general public, international retail and leisure operators and many celebrities, the firm is about to embark on an aggressive sales and marketing drive.
Working with Festive Lights’ in house marketing team, The Write Angle will deliver a PR and marketing campaign that engages influencers including media, bloggers, stylists and celebrities in order to raise awareness and generate sales throughout the year.
Julie Cheston, client services director at The Write Angle, said: “Festive Lights is a hugely successful company which has a lot to offer customers looking to improve their home, garden or business with functional or decorative lighting.
“The team has a raft of consumer experience so will be able to hit the ground running and get the Festive Lights name out into the market, which will coincide nicely with the company’s new website launch.”
Stephen Alty, general manager at Festive Lights, added: “The Write Angle impressed us with their flair, creativity and experience and seem the right fit for us to take the business to the next level.”
Festive Lights was recently awarded ‘Feefo Gold Trusted Merchant Status’ which ‘recognises the hard work and excellent customer service that merchants consistently deliver, in the eyes of their genuine customers’.
The company is also a ‘Google Certified Shop’, demonstrating that customers will receive reliable dispatch, excellent customer service and free purchase protection.
March 30, 2016 - This article was written by Jenny Woolley