And The Winner is…

A post by Katie Beckham

I attended the Lancashire Business View Young ‘Uns Awards recently, which crystallised my view that the old adage ‘it’s not winning, it’s the taking part that counts’ is one that many people fail to come to terms with.

Whether one feels worthy of an award or not, there’s still an element of ‘it could be me’, until the winner is called and several people have to put on the ‘loser face’.

Speaking as the current Lancashire Business Awards employee of the year who narrowly missed out on the media and marketing accolade at the Insider North West Young Professionals Awards, I know what winning and defeat feel like. And whilst many might see awards as an opportunity to dress up, they are a great way to celebrate success and raise profile.

Whether it’s for an individual or a business, awards can provide a point of difference – even if you don’t win. Being shortlisted can put you/your business on a platform that you wouldn’t otherwise be on. And here’s why.

  1. Good marketing – don’t be shy. Use the shortlist/win on new business credentials, email footers, new business collateral. Again, it’s not about winning, being shortlisted is an achievement in itself
  2. Great PR – you can share the good news about your shortlist (and hopefully win) with key target media, on your website and social channels
  3. Source of content – you/your business was recognised for a reason. Use some of that expertise and insight to create useful content that can be shared in many ways – website, social, PR, marketing
  4. Networking opportunity – pre-event, on the night and post-event, make sure you tell people about it. No news isn’t good news in this case – you should be shouting from the rooftops (and make sure your colleagues do too!)
  5. Celebrate success – if someone is performing well and/or business is booming, take time to enjoy it. The awards can provide a platform to share a fun evening with colleagues and associates alike

June 17, 2015 - This article was written by Jenny Woolley

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