Chorley-based marketing communications agency, The Write Angle, has been shortlisted in the PRmoment Awards 2016.
Celebrating excellence and rewarding outstanding campaigns in the PR and communications sector, the PRmoment Awards are held in London and Manchester and attract hundreds of entries from across the UK.
A finalist in the Not for Profit Campaign of the Year category, The Write Angle has been recognised for its achievements on the St George’s Day Charity Festival, held in Lytham in April 2014.
The campaign reached 42 million people, secured a 55 per cent increase in traffic to the festival website and a 102 per cent increase in social followers. Donations also increased by 342 per cent.
Held every year, the St George’s Day Charity Festival aims to raise awareness of our saint’s day and raise vital funds for nominated charities.
Julie Cheston, client services director at The Write Angle, said: “This campaign is a great example of how social innovation can be utilised in order to maximise a small budget and reach an extensive audience and to receive industry recognition for the work that we do is the icing on the cake.
“The team worked extremely hard in the lead up to and during the festival and achieved incredible results, which ultimately led to increased awareness and donations, so they will be really chuffed with being shortlisted.
The event is taking place on Wednesday 9th March 2016 at the Hilton in Manchester.
The Write Angle was founded in 2002 and has built a solid reputation for delivering award-winning PR and marketing campaigns for clients in the North West.
February 8, 2016 - This article was written by Jenny Woolley