Cassidy + Ashton

Building brand profile and raising awareness

Leading architectural, building surveying and town planning practice, Cassidy + Ashton, challenged us with building a brand profile and raising awareness of the company’s range of services.

With extensive experience in the property sector, the team used market insights to develop themes and ideas to create engaging conversations about Cassidy + Ashton in all the right places.

Cassidy + Ashton create stunning buildings and inspirational spaces, and we felt they needed a brand to reflect that. The Write Angle created a brand story, new look and feel with accompanying collateral, and developed a communications strategy to ensure existing and potential customers engaged with the brand. The end result was more customers putting C+A on their shopping list.

Our activity aligned with the practice’s growth plan, targeting key sectors, highlighting the expertise within the business and driving value to the bottom line.

C+A has gone from being a best-kept secret to one of the most talked about architectural firms in the sector and region. Activity has delivered a 20 times ROI, front page of the RIBA journal, awards recognition, fruitful connections and contracts.


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With the development of technology, it has never been easier for companies to create newsletters to update their clients and prospects.

However, many of them fail to engage with the reader. Why?
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