Reflecting our extensive experience in the learning and skills sector, we were appointed by the National Apprenticeship Service to deliver two campaigns targeting employers, head teachers and budding teaching assistants.
With the overall aim to challenge perceptions and encourage further take-up of Apprenticeships, we devised the ‘Good for Business’ and ‘Good for Schools’ campaigns.
Focusing on key areas in the North West, we secured the Manchester Evening News, North West Evening Mail and Warrington Guardian as media partners, working with editorial teams to provide regular newsworthy, localised and case study-based content.
The supply of real-life examples demonstrating the many benefits of Apprenticeships provided audiences with relevant content and an outlet for key message penetration.
The campaign resulted in a 20% increase in enquiries and take-up, with the National Apprenticeship Service recording spikes in traffic to the website that coincided with the media coverage.