We were tasked with creating a buzz for premium make up brand, FACE Stockholm.
With a limited budget, The Write Angle invested time wisely, targeting influencers who could spread the word and become advocates for the brand.
Our campaign engaged beauty editors, bloggers, make-up artists and big wigs in the trade, providing an unforgettable brand experience and encouraging them to talk about FACE with passion.
The campaign resulted in extensive national coverage with more than 60 pieces of coverage in the first three months of the campaign, a buzz online with leading beauty bloggers highlighting the brand’s range of colour and hero products, plus the media chasing our team to ensure they could be the first to try the brand.
The proof is in the pudding – a number of FACE products sold out as a result of the campaign.