The UK licensee of the internationally-renowned reclining furniture specialist needed a to enhance its online presence and create cut-through in a market swamped with discounted imitation products.
The Write Angle developed an interactive website that would promote the La-Z-Boy UK product range to trade and consumers alike through a network of more than 200 national and independent retailers.
Featuring a stockist locator, fabric selector and online ordering, the team launched the website at Interiors UK – the furniture industry’s largest exhibition.
Supplemented by press office support which secured trade and national consumer coverage, the website attracted on average 16,000 unique visitors per month post-launch.
“The team at The Write Angle has done an excellent job. The website delivers everything we need, and more, and feedback from our network of retailers has been exceptional. Not only is it a great tool for us, but also for the consumers and retailers as they are quickly and easily able to locate product imagery and information.”
David Winter, managing director at La-Z-Boy UK