Killer content is a mark of quality. Producing interesting content with relevance and understanding will always be more likely to generate ROI with your audience.
Here are a few tips you may want to keep in mind:
Keep it original
Thoughtful, current original content is great way to let your audience know you are on top of you game. It will also rank higher on Google and recycled content will be punished by Google’s algorithms pushing it to the bottom of the pile.
Know your audience
Relevant content will resonate with your audience, hooking them in and engaged audiences are more likely to respond positively to your output. So use your experiential knowledge to tell them something they want to know.
Catch their eyes
Punchy, interesting headlines will catch your audience. Those few words could be the only words they see, so reach out and grab their attention.
Answer questions, produce thought leadership articles, keep it funny but most of all give them something they want to see!
Team TWA has years of experience creating and delivering fantastic content. Get in touch today and see how we can help you.
October 13, 2017 - This article was written by Rosie Lulat