The Write Angle’s addition of integrated marketing services to its core PR offering is attracting major new business wins, with Preston’s College recently joining the firm’s expanding client roster.
The marketing communications agency has been appointed to handle a major three year campaign for Preston’s College focusing on the launch of the £13m iSTEM centre in September 2015 and its positioning within the heart of the local community as an enterprising college.
In addition to raising awareness of these important milestones, The Write Angle will also work to attract new learners by promoting the college’s strengths in creating work-ready students, its existing firm links with local employers and the vocational and enterprising potential of the iSTEM facilities.
The agency will also devise a social strategy and content marketing plan for the college as part of the long-term deal.
Carl Miles, head of marketing at Preston’s College, said: “The Write Angle were the obvious choice as their brand positioning experience and track record is outstanding. By offering integrated marketing services they are not only able to deliver headlines, but can also share our marketing messages through the necessary channels.”
Angela Smith, managing director at The Write Angle, said: “The decision to reshape our brand has made us a very attractive proposition to clients throughout the North West and beyond. We are playing to our strengths, not only for finding the right angle in any story, but also for using insights from customers and the market to deliver high-impact content through the most effective mediums.”
The agency was founded in 2002 and has built a solid reputation for delivering award-winning PR and marketing campaigns for some of the region’s biggest businesses.
May 6, 2015 - This article was written by Jenny Woolley