Sika Liquid Plastics has appointed The Write Angle (TWA) to fulfil its communications brief.
Developing and manufacturing high performance advanced coatings and membranes for the protection and waterproofing of roofs and balconies, Sika Liquid Plastics selected TWA to help promote the firm’s technical expertise and credentials on a national scale.
As a member of the Sika worldwide group, the Preston-based manufacturer tasked TWA with creating thought-led and engaging content in relation to the sector, as well as supporting the business around national product launches, exhibitions and award ceremonies throughout the year.
Marketing manager for Sika Roofing, Peter Manning, said: “We have an exciting year ahead at Sika Liquid Plastics as we’re continuing to develop innovative products at our state-of-the-art R&D centre in Preston. The Write Angle’s communications strategy will complement our marketing plans for the year with relevant and interesting content, and we’re looking forward to working with the team.”
Julie Cheston, client services director at The Write Angle, added: “We’re delighted to be working with such a prestigious company that is clearly passionate about the quality and sustainability of its products.
“Our team is equally as enthusiastic and has proven experience in the building products and construction sectors. We can’t wait to get stuck in and use our industry knowledge and contacts to achieve thought provoking coverage in both print and online media.”
The Write Angle was founded in 2002 and has built a solid reputation for delivering award-winning PR and marketing campaigns for clients in the North West.
March 9, 2016 - This article was written by Jenny Woolley