Stocks Hall Nursing & Care Group has appointed The Write Angle to deliver an integrated marketing plan which will involve developing a website and brand identity, content marketing, direct mail and social media strategy for the group, which is one of the leading providers of Residential and Homecare Services across Lancashire and St Helens.
In addition to brand management, the brief will also focus on raising the profile of a new development in Mawdesley, which will include 13 assisted living apartments and 42 nursing care rooms, alongside superb leisure and recreational facilities such as a bistro and swimming pool.
The contract will see the marketing communications agency work alongside Stocks Hall’s existing in-house PR team, helping to raise awareness of milestones in the progress of the new development, such as the promotion of show home openings and completion dates.
The Write Angle’s significant experience in the care and property development sectors will be key in raising awareness of Stocks Hall Group’s offering, further positioning the business as a superior provider of residential and nursing care in the region.
The Write Angle’s recent rebrand to bolster its integrated marketing services in addition to its core PR offering is expanding the appeal of the agency, which has recently won a raft of new business, including a three year deal with Preston’s College.
Sue Lace, Director at Stocks Hall, said: “The Write Angle’s impressive sector experience and commitment to delivering the brief was evident from the start. We’re confident that their expertise will be invaluable in the launch of the new development and in further strengthening our brand in the region.”
Angela Smith, managing director at The Write Angle, said: “This is an exciting contract for us, as it’s a truly integrated brief which will showcase the breadth of our skills across brand, content marketing and social.”
The agency was founded in 2002 and has built a solid reputation for delivering award-winning PR and marketing campaigns for some of the region’s biggest businesses.
May 15, 2015 - This article was written by Jenny Woolley